Overview

Experience Surveys in RaveCapture are flexible feedback tools that allow you to collect insights at different moments of the customer journey. Whether you want to replace a standard review request, follow up after a customer leaves a review, or ask an additional question alongside a review request—Experience Surveys give you that control.

This article explains the different survey types available and when each is used, so you can send the right survey to the right customer at the right time.

Note: Access to Experience Survey types depends on your subscription plan.

Why Survey Types Matter

Choosing the right survey type ensures you're collecting feedback with the right intent, at the right moment, and without overlapping or replacing other campaigns unintentionally. Each survey type has a specific trigger behavior—this determines when it’s sent and why it’s sent.

For example:

Replace your default product review request with a custom Product Survey.
Send a follow-up after a 5-star review asking for a testimonial.
Include an additional company feedback survey alongside your standard request.

Survey Categories & Types

🔹 Product-Type Surveys

Available on Enterprise Plan only
These surveys relate to product feedback and are typically triggered by product purchases or product reviews.

Survey Type	Trigger	Description
Product Review Survey	Instead of Product Review Request	Replaces your default product review email for all products or selected product tags.
Product Add-on Survey	In Addition to Product Review Request	Sends alongside a product review request (default or Product-Specific Form).
Product Follow-up Survey	Product Review Follow-up	Sends after a product review is submitted. Can filter by star rating and/or product tags.

🔹 Company-Type Surveys

Available on Enterprise Plan only
These surveys are focused on the customer’s overall experience with your brand or company.

Survey Type	Trigger	Description
Company Review Survey	Instead of Company Review Request	Replaces your default company review campaign.
Company Add-on Survey	In Addition to Company Review Request	Sends alongside the standard company review request.
Company Follow-up Survey	Company Review Follow-up	Sends after a company review is submitted. Can filter by star rating.

🔹 General Survey

Available on Power and Enterprise Plans
These surveys have no automation and are ideal for ad hoc campaigns, events, or internal feedback collection.

Survey Type	Trigger	Description
General Link Survey	No automation	Use the survey link or QR code manually in emails, SMS, or on your website.

Understanding Survey Triggers

Each survey type uses a unique trigger behavior:

Trigger Type	What It Does
Instead of	Replaces the default Product or Company review request.
In Addition to	Sends alongside the default review request (or Product-Specific Form if applicable).
Follow-up	Sends after a review is submitted. Can be filtered by star rating.

Tip: Each survey can only use one trigger. To use the same survey for multiple triggers (e.g., send as a follow-up and alongside a review), duplicate it and assign a different trigger.

Plan Requirements

Plan	Survey Access
Power Plan	General Link Surveys only
Enterprise Plan	Full access to all survey types and automated triggers

Best Practices & Logic Tips

✅ Use product tags to control where your product-related surveys apply.
✅ When using follow-up surveys, filter by star rating to tailor your message (e.g., ask for testimonials after 5-star reviews).
⚠️ Avoid enabling multiple untagged surveys with the same trigger (e.g., two “Instead of Product Review” surveys with no product tags) to prevent conflicts.
🌀 RaveCapture allows multiple active surveys with the same trigger. The most recently created one may take priority, but behavior may vary—test before launch.
📋 Customers can receive multiple surveys per order if triggers don’t conflict (e.g., one “in addition to” and one “follow-up” survey).
🔁 If you need to use the same content across multiple triggers, duplicate the survey and reassign the trigger.