Overview
Experience Surveys in RaveCapture are flexible feedback tools that allow you to collect insights at different moments of the customer journey. Whether you want to replace a standard review request, follow up after a customer leaves a review, or ask an additional question alongside a review request—Experience Surveys give you that control.
This article explains the different survey types available and when each is used, so you can send the right survey to the right customer at the right time.
Note: Access to Experience Survey types depends on your subscription plan.
Why Survey Types Matter
Choosing the right survey type ensures you're collecting feedback with the right intent, at the right moment, and without overlapping or replacing other campaigns unintentionally. Each survey type has a specific trigger behavior—this determines when it’s sent and why it’s sent.
For example:
Replace your default product review request with a custom Product Survey.
Send a follow-up after a 5-star review asking for a testimonial.
Include an additional company feedback survey alongside your standard request.
Survey Categories & Types
🔹 Product-Type Surveys
Available on Enterprise Plan only
These surveys relate to product feedback and are typically triggered by product purchases or product reviews.
Survey Type | Trigger | Description |
Product Review Survey | Instead of Product Review Request | Replaces your default product review email for all products or selected product tags. |
Product Add-on Survey | In Addition to Product Review Request | Sends alongside a product review request (default or Product-Specific Form). |
Product Follow-up Survey | Product Review Follow-up | Sends after a product review is submitted. Can filter by star rating and/or product tags. |
🔹 Company-Type Surveys
Available on Enterprise Plan only
These surveys are focused on the customer’s overall experience with your brand or company.
Survey Type | Trigger | Description |
Company Review Survey | Instead of Company Review Request | Replaces your default company review campaign. |
Company Add-on Survey | In Addition to Company Review Request | Sends alongside the standard company review request. |
Company Follow-up Survey | Company Review Follow-up | Sends after a company review is submitted. Can filter by star rating. |
🔹 General Survey
Available on Power and Enterprise Plans
These surveys have no automation and are ideal for ad hoc campaigns, events, or internal feedback collection.
Survey Type | Trigger | Description |
General Link Survey | No automation | Use the survey link or QR code manually in emails, SMS, or on your website. |
Understanding Survey Triggers
Each survey type uses a unique trigger behavior:
Trigger Type | What It Does |
Instead of | Replaces the default Product or Company review request. |
In Addition to | Sends alongside the default review request (or Product-Specific Form if applicable). |
Follow-up | Sends after a review is submitted. Can be filtered by star rating. |
Tip: Each survey can only use one trigger. To use the same survey for multiple triggers (e.g., send as a follow-up and alongside a review), duplicate it and assign a different trigger.
Plan Requirements
Plan | Survey Access |
Power Plan | General Link Surveys only |
Enterprise Plan | Full access to all survey types and automated triggers |
Best Practices & Logic Tips
✅ Use product tags to control where your product-related surveys apply.
✅ When using follow-up surveys, filter by star rating to tailor your message (e.g., ask for testimonials after 5-star reviews).
⚠️ Avoid enabling multiple untagged surveys with the same trigger (e.g., two “Instead of Product Review” surveys with no product tags) to prevent conflicts.
🌀 RaveCapture allows multiple active surveys with the same trigger. The most recently created one may take priority, but behavior may vary—test before launch.
📋 Customers can receive multiple surveys per order if triggers don’t conflict (e.g., one “in addition to” and one “follow-up” survey).
🔁 If you need to use the same content across multiple triggers, duplicate the survey and reassign the trigger.
Have a question or need support with Experience Surveys?
Please contact our support team via our live chat or support@ravecapture.com