What Are Experience Surveys?
Experience Surveys in RaveCapture are flexible feedback forms used to gather customer sentiment, product insights, and user-generated content (UGC). Unlike traditional review requests, these surveys can be used for nearly any purpose—they do not require a star rating or free text field, making them ideal for everything from NPS collection to visual contests.
Experience Surveys are available on:
Power Plan: Access to General Surveys (manual distribution only)
Enterprise Plan: Full access, including automated survey types and smart triggers
Why Experience Surveys Matter
Experience Surveys unlock powerful use cases across your customer journey:
Post-Purchase Feedback: Go beyond general reviews with targeted follow-up questions.
Visual UGC Collection: Include required photo/video uploads for marketing use.
Loyalty & Satisfaction: Use NPS and slider questions to gauge sentiment.
Review Follow-up: Engage after reviews to collect more detail or close the loop.
Contests & Campaigns: Create photo contests or giveaway entry surveys.
Event Feedback: Collect insights after virtual or in-person events.
Product-Specific Targeting: Tie surveys to tagged products for contextual engagement.
Survey Types & Triggers
Enterprise users can automate surveys based on behavior. Each survey has one trigger type:
Product-Type Triggers
Instead of Product Review: Replaces default review request
In Addition to Product Review: Sends alongside review request
Product Follow-up: Sends after a review is submitted
Company-Type Triggers
Instead of Company Review: Replaces company review request
In Addition to Company Review: Sends alongside company review
Company Follow-up: Sends after a company review is submitted
General Surveys (Power + Enterprise)
Manually shared via link, QR code, or manual email (no automation)
Delivery Methods
You can send Experience Surveys in several ways:
Auto-Triggers (Enterprise only): Based on product/order/review events
Direct Request: Manually send to one customer
Bulk Upload: Upload a list of customers with optional product IDs
Shareable Link or QR Code: Embed in email, packaging, or web pages
Note: Name, email, and product info are only autofilled in triggered or manually sent surveys. For link/QR surveys, use the Customer Info + Product Select questions to capture identity.
How Survey Responses Work
All submissions route through Experience Survey Moderation (not Product Review Moderation).
A response can qualify as a Product Review if it includes:
Product Select question (with Set Tags Based on Answers enabled)
Star Rating
Free Text response
If those are present, the response:
Is auto-tagged with the selected product
Appears in Product Review widgets (if published)
Counts toward Trust Score and average rating
You can also publish photos/videos to UGC Galleries, Carousel Widgets, and Trust Elements, as long as the parent survey is published.
Supported Question Types
Experience Surveys support 13 customizable question types:
Description (intro)
Star Rating ☕
Visual Upload (photos/videos) 📸
Single Choice
Multiple Choice
Free Text ✍️
Slider
NPS (Net Promoter Score) is Available on the Enterprise Plan
Question Group (grouped Qs)
Customer Info (name, email, etc.)
Map Location
Product Select ⛰ (use for tagging/display logic) is Available on the Enterprise Plan
Consent Question--is Available on the Enterprise Plan
Each can be marked required and/or private.
*Note: The following question types are available on the Enterprise Plan:
NPS
Product Select
Consent
Moderation, Tagging & Display Logic
Survey responses are managed in Review Management > Experience Surveys.
Key Display & Tagging Behavior:
Only responses with a product tag can appear in product widgets
Tags can be applied manually in moderation or via Product Select question (with tagging enabled)
If no product tag is present, the response stays internal only
Publishing is required before media can display in UGC tools
Best Practices
✅ Use Product Select + Star Rating + Free Text to qualify as a Product Review
📄 Use General Surveys for contests, events, or one-off feedback campaigns
⏳ Stagger survey delays to avoid over-messaging customers
📊 Use Smart Reminders (Enterprise only) to improve response rates
🔍 Include Customer Info fields in link surveys to track identity
✏️ Periodically audit your moderation view to publish visuals and maintain tagging accuracy
Need Help Getting Started?
Visit Campaigns > Email & Survey Campaigns to create your first survey.
For help planning or optimizing your survey strategy, contact our support team via Live Chat or email support@ravecapture.com.