The Visual Gallery is part of our Visual Marketing feature suite which is available starting on our Power Plan.
Why Use a Visual Gallery?
UGC is powerful and it’s been proven to boost conversions by up to 29%. Why? Because it feels genuine, relatable, and trustworthy. UGC builds trust and credibility and gets visitors to click the Buy Now button. Here are some reasons why displaying UGC on your site matters:
Relatability: When potential customers see products being used by people similar to themselves, it becomes easier to imagine owning and using those products.
Trust: User-generated content serves as powerful social proof. It demonstrates that real people are purchasing and enjoying your products, not just paid influencers or models.
Environment Diversity: UGC naturally showcases a range of people, situations, and use cases that might not be considered in a controlled photo shoot.
Cost-effectiveness: While professional shoots have their place, UGC can provide a steady stream of content for free.
Engagement: Featuring customer content encourages more customers to share, creating a positive feedback loop.
Overview
Collecting customer photos & videos is a great way to show off your content to prospective site visitors. The Visual Gallery allows you to showcase all of your review photos & videos + Instagram curated content on a dedicated page on your site.
RaveCapture makes it easy to create as many galleries as you want with unique content settings & design.
Discover the Visual Gallery
To start using the Visual Gallery, go to Display Widgets in the left menu and select Visual Gallery. From the Visual Gallery page, you can create a new gallery or edit existing galleries.
Gallery Settings
The first step is to customize the name of the gallery.
The name is an internal value that is not shown anywhere else, besides the settings page. Pick a name that either represents where the gallery will sit or the type of content, such as "Instagram Photos", so you can better find it in the future.
The second step is to customize the type of content to be displayed within the gallery.
The third step is to select your display options.
Limit to a Specific Product
If you would like to place a gallery on your product pages and to only display Photos & Videos matching the product on the page, select this option.
Limit to Visual Tags
Create a custom gallery that only displays visuals with specific visual tags. These tags are assigned to content within the UGC studio.
Limit to a Specific Survey (Available on Enterprise Plan)
Choose to show only visuals collected from a specific survey
Show Gallery Filters (Available on Enterprise Plan)
Creating Visual Tags and Categories in Tag Management, allows users to filter your gallery so they can find specific content.
Show Review Title
If collecting review titles, an optional display
With these display options, you can create as many galleries as you like. Here are a few examples:
Instagram Gallery with limited rows on your homepage
Product Specific Gallery for your product pages
All content with an infinite scroll on your dedicated Customer Experiences Gallery
Submissions from a photo contest submitted via a specific survey
Gallery Design
The third step is to customize the design associated with your new gallery. To do this, click on the "Design" Tab.
RaveCapture offers many ways to customize how the content will appear in the gallery and also within the overlay that displays when a customer clicks on a Photo or Video. This is broken down into 3 main areas:
Layout
Customize the title that sits above the gallery, along with its font type, alignment, and font size.
Call to Action
When customers click on an item in the gallery, it will display an overlay. In this overlay, there is a "Buy Now" button, which links to your product page. Use these settings to customize the button text, along with the link.
Colors
This last section allows you to customize the Title color and Button color.
The title means the text that sits above the gallery
Button meaning the "Buy Now" button in the overlay
Add a Survey Submission Button to your Gallery
This fourth step is optional. From the Experiences tab, you can connect a survey to your gallery and customize the Submission Button. This will allow your customers to submit content directly from your Gallery by completing the survey you have connected to the gallery.
Advanced Settings-Gallery Filters
Adding filters to your gallery allows shoppers to filter content in your gallery. The filters you see at the top of the screenshot below are the "categories" and the selections within those categories are the Visual Tags assigned to content. The filter option can be enabled in the Settings tab of your gallery. **Please note that gallery filters are available on our Enterprise plan. More information on creating Visual Tags and Categories can be found here.
Installing your Gallery
Once you're done configuring everything, click on "Save & Generate Code" to complete the process. Once you click this button a few things will happen:
The code to be placed on your website is generated and displayed below
The gallery settings are saved, under the internal name. You can access your gallery at any time for changes, by going to Existing Galleries
Have a question about the Visual Gallery?
Please contact our support team via the Live Chat icon on the bottom right or at support@ravecapture.com