Instagram Curation is part of our Visual Marketing feature suite.
Overview
Instagram Curation, part of RaveCapture’s Visual Marketing suite, enables you to seamlessly pull customer photos from Instagram and display them on your website. This tool offers two powerful methods: My Posts and Hashtag Search, allowing you to either showcase posts from your business’s Instagram or find content tagged with specific hashtags. With features like product tagging and visual carousels, you can turn customer photos into shoppable content, creating a dynamic shopping experience that leverages authentic user-generated content (UGC).
You can pair Instagram Curation with RaveCapture's Photo Carousel and Photo Gallery features to display both Instagram and review photos across your site, enhancing customer engagement.
WHY Use Instagram Curation?
Instagram Curation is part of RaveCapture's Visual Marketing suite, empowering you to leverage user-generated content (UGC) to increase engagement and build brand credibility. By featuring Instagram photos on your website, you create a more authentic shopping experience, helping potential customers connect with real-life examples of your products. This feature can help:
Boost customer trust by showcasing real customer photos.
Increase conversions through shoppable Instagram photos, driving visitors from inspiration to purchase.
Enhance brand storytelling by integrating user content into your visual marketing.
Use Cases for Instagram Curation
Fashion Retailers: Display customer photos styled with your clothing, tagged with product links for easy shopping.
Home Decor Stores: Feature customer photos of your products in real-life home settings, inspiring customers on how they can use them.
Beauty Brands: Showcase makeup looks or skincare routines by real customers, making your products more relatable.
Outdoor & Adventure Brands: Display outdoor photos tagged with relevant hashtags to appeal to adventurous shoppers.
How to Access Instagram Curation
Login to your RaveCapture account.
Navigate to the Social Sharing tab.
Click on Instagram Curation.
Note: Ensure your Instagram page is connected to RaveCapture. For detailed instructions, click here.
Instagram Curation Features
RaveCapture’s Instagram Curation offers two primary features to bring Instagram photos to your store pages: My Posts and Hashtag Search. Each of these can connect to visual carousels or galleries to enhance your website's visual appeal.
1. My Posts
This feature allows you to fetch and display photos directly from your business Instagram profile.
How to Use My Posts:
Go to the My Posts tab and click on Fetch Posts.
Note: Fetching can take up to 30 minutes initially, depending on the number of photos. After the first fetch, updates occur several times a day.
You can manually click Fetch Posts anytime to pull new photos.
Actions Available in My Posts:
Publish: Display the photo on your website.
Favorite: Highlight this photo so it appears first in your UGC displays.
Tag Products: Make the photo ‘shoppable’ by tagging products, enabling customers to click on photos and see associated product details.
All published and favorited posts are saved in your UGC studio, where you can further edit, tag, or download them as needed.
2. Hashtag Search
With Hashtag Search, you can pull customer photos by searching for relevant hashtags.
How to Use Hashtag Search:
Enter your desired hashtag into the Search Bar and click Search.
Photos matching the hashtag will appear in the search results.
Actions Available in Hashtag Search:
Publish: Display the photo on your site.
Favorite: Position the photo at the top of your review widget, gallery, or carousel.
Reject: Move the photo to the Rejected tab to remove it from your site.
Tag Products: Link products to photos, creating a shoppable overlay for customers.
Note: To display a photo in your Photo Carousel or Gallery, tag at least one product.
Moderating Photos and Content Tabs
To manage content effectively, Instagram Curation includes tabs that categorize photos based on status:
New: All new photos fetched from Instagram.
Published: Photos that are live on your website.
Favorites: Photos marked as favorites; these are prioritized in visual displays.
Rejected: Photos you prefer to keep out of your UGC display.
Tab Details
Each photo displays:
Instagram Photo: Thumbnail of the image.
Date Photo Uploaded: Date when the photo was posted on Instagram.
Photo Caption: Original caption text.
Hashtags: List of up to 10 hashtags per photo to help identify relevant content.
Customization Options
Shoppable Tags: Make customer photos shoppable by tagging products directly within the image. This transforms UGC into a dynamic shopping experience for your customers.
Moderation Flexibility: Use the publish, favorite, and reject options to control which photos appear on your site and which remain hidden.
Have a question or need support on this feature?
Please contact our support team via our live chat or support@ravecapture.com