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Instagram Curation

Showcase Instagram photos on your website using RaveCapture’s UGC tools

Updated over 3 weeks ago

Instagram Curation is part of our Visual Marketing feature suite.

Overview

Instagram Curation is part of RaveCapture’s Visual Marketing Suite, allowing you to turn customer Instagram photos into dynamic, shoppable content for your website. With direct integrations to your Instagram Business account and hashtag search capabilities, you can easily pull in UGC (user-generated content), tag products, and publish curated visuals to photo galleries and carousels across your store.

Instagram Curation is powered by two tools:

  • My Posts: Pulls photos directly from your connected Instagram Business account.

  • Hashtag Search: Finds recent public Instagram posts using hashtags.

Once added, photos can be moderated, tagged with products, and featured in Photo Carousels and Galleries across your site to boost engagement and drive conversions.

WHY Use Instagram Curation?

Instagram Curation is part of RaveCapture's Visual Marketing suite, empowering you to leverage user-generated content (UGC) to increase engagement and build brand credibility. By featuring Instagram photos on your website, you create a more authentic shopping experience, helping potential customers connect with real-life examples of your products. This feature can help:

  • Boost customer trust by showcasing real customer photos.

  • Increase conversions through shoppable Instagram photos, driving visitors from inspiration to purchase.

  • Enhance brand storytelling by integrating user content into your visual marketing.

Use Cases for Instagram Curation

  • Fashion Retailers: Display customer photos styled with your clothing, tagged with product links for easy shopping.

  • Home Decor Stores: Feature customer photos of your products in real-life home settings, inspiring customers on how they can use them.

  • Beauty Brands: Showcase makeup looks or skincare routines by real customers, making your products more relatable.

  • Outdoor & Adventure Brands: Display outdoor photos tagged with relevant hashtags to appeal to adventurous shoppers.



🔐 Before You Start

To use Instagram Curation, you must connect your Meta Business Account with admin access to:

  • Your Instagram Business Profile

  • Your Facebook Page

Set this up in Post Scheduler > Connections Tab.


📸 1. My Posts

Automatically pull in photos from your brand’s connected Instagram profile.

What It Does:

  • Fetches your entire Instagram photo history (first-time sync may take up to 30 minutes)

  • Continuously refreshes several times per day

  • Photos are synced with your UGC Studio for moderation and tagging

How to Use:

  1. Go to Social Sharing > Instagram Curation > My Posts

  2. After setup, photos will auto-populate

  3. Click Fetch Posts manually to refresh on demand (after the first sync)

Actions You Can Take:

  • Publish – Adds the photo to your website and UGC Studio

  • Favorite – Prioritizes the photo in visual widgets and flags it in UGC Studio

  • Tag Products – Enables a Buy Now overlay, making the image shoppable

Published and favorited photos are automatically available in the UGC Studio for further editing.


🔍 2. Hashtag Search

Find public Instagram photos posted in the last 24 hours using hashtags.

What It Does:

  • Searches for new public posts using any valid hashtag

  • Allows publishing and tagging just like My Posts

  • Works even if the photo wasn’t posted by your account

⚠️ Meta limits hashtag use to 30 unique hashtags per 7-day rolling window and only returns posts from the last 24 hours.

How to Use:

  1. Go to Hashtag Search tab

  2. Enter a hashtag and click Search

  3. Browse results and take action on individual photos

Actions You Can Take:

  • Publish – Sends content to your live widgets and UGC Studio

  • Favorite – Prioritizes content visually and flags it in the UGC Studio

  • Reject – Hides the photo from all views and removes it from UGC Studio

  • Tag Products – Enables the Buy Now functionality


📁 Moderation Tabs

Instagram Curation organizes content using moderation tabs to keep things clear:

Tab

What It Shows

New

Unpublished, newly fetched content

Published

Photos currently live on your site

Favorites

Prioritized content featured first in displays

Rejected

Hidden photos removed from widgets and UGC Studio (can be recovered)


🛍️ Product Tagging Logic

Tagging Instagram photos with products enables Buy Now overlays in your galleries and carousels.

Behavior

Details

Product tags

Added manually to each photo

Purpose

Creates a clickable overlay that links to product pages

Visibility

Photos can appear in product-filtered widgets (if settings allow)

Analytics

These tags do not impact review counts, trust scores, or product analytics

🛒 Tag at least one product to include the image in shoppable widgets.


💡 Best Practices

  • Tag products to make content shoppable

  • ✅ Use Favorites to prioritize top-performing visuals

  • ✅ Monitor your Meta connection periodically to ensure it remains active

  • ✅ Use Hashtag Search wisely — keep track of your hashtag usage due to Meta limits

  • ✅ Combine Instagram Curation with Photo Carousel or Gallery Widgets for maximum impact


Have a question or need support on this feature? 

Please contact our support team via our live chat or support@ravecapture.com

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