Skip to main content
All CollectionsEngagement
Email Campaign Settings
Email Campaign Settings

Learn how to setup your automatic review requests.

Updated over a week ago

This guide is to help you configure your automatic review request email settings. We give you the ability to automatically send a request for Company Reviews, Product Reviews, and Experience Surveys after your customers make a purchase.


Automatic review requests are post-purchase emails that help you collect Company Reviews, Product Reviews, and Experience Surveys. The emails are synced with your store orders and triggered according to your settings.

Getting Started:

Settings for Product Reviews, Company Reviews, and the Review Request Ratio can be found on the Campaigns page. The Review Request ratio will allow you to send:

  • Company Reviews

  • Product Reviews

  • A combination of Company and Product Reviews

  • Both Company and Product Reviews

  • Experience Surveys

We also give you the ability to set up automatic follow-up requests with Smart Reminders.

Review Request Ratio

The Review Request Ratio can be found on the Campaigns Page.

Select the box "Send both to each customer" to send both Company and Product Review requests to send both for every order. You can stagger the send times for Company and Product Review Requests by adjusting the send delay in each system.

To send only one type of review request for every order select the "Customize review request ratios box" and use our Ratio Slider. Using the ratio slider allows you to dictate how many of your total orders pass into either Company or Product Reviews. For example, with a 50%/50% ratio, you will split your orders evenly between the two systems. Or, if you'd like to send only Company Review requests or only Product Review requests, simply set the slider to 100% on your desired side.

Sending a combination of Company and Product Review Requests through either the "both" setting or using our Ratio slider will allow you to experiment with the type of requests that capture the best content for your needs.

Automatic Review Request Customizations

Settings and email templates for Automatic Review Requests can be found on the Campaigns page. Select the campaign you want to edit and click on the campaign name to navigate to the email template page. On the Email Customization page, you can customize:

  • Send delay (email requests get sent after the number of days selected when an order is completed)

  • Email Content (view our Email Best Practices guide here)

  • Send a test email

  • Multiple Products (how to handle an order with multiple products) applies to product reviews

  • Smart reminders

  • Campaign Settings

    • Customize content settings

    • Branding & Design

    • Email Blacklist

Email Customization:

At the top of your email body, you will notice a toolbar that can be used to edit the rich text using a series of buttons. Rich text editing tools include:

  • Style

  • Bold

  • Underline

  • Remove Font Style

  • Color Selector (background and text)

  • Ordered List

  • Unordered List

  • Link Insert

  • Picture Insert

Multiple Products

Customize how your review requests send if multiple products exist within the same order. You can configure the following settings from the Multiple Products tab:

  • Maximum number of email requests per order

  • The interval between each email

  • Review priority. Select from three options: Random, Most Expensive, Least Reviewed

Campaign Settings

The following settings can be configured from within the Campaign Settings tab:

  • Configure how content is handled during the review collection process

  • Email Branding & Design

  • Manage your email blacklist.

Collect Content

Within the Collect Content tab, select how customer content should be handled during the review process in the Collect Content tab. The following options can be enabled:

  • Allow customers to submit photos with their reviews

  • Allow customers to submit videos with their reviews

  • Display the customer’s first name in emails (instead of First & Last Name)

Branding & Design

Color and font selections can be found to match your brand within this tab.

Email Blacklist

Your "unsubscribed" list of email addresses can be found within the Email Blacklist tab. More information can be found here.

To send a manual review request via direct request email or direct link, click on the three dots to the right of the campaign to open the hamburger menu.

Have a question or need support for your email blacklist?

Please contact our support team via our live chat or

Did this answer your question?