Overview
The Thank You Email is sent automatically after a customer completes a specific action, such as submitting a review or completing an experience survey. It’s a great opportunity to express gratitude, share coupons, and promote other channels, like Google Reviews.
You can customize different Thank You Emails based on the type of action taken (e.g., product review vs. experience survey).
This feature allows merchants to:
Deliver coupons or personalized messages to customers immediately after a review or survey submission.
Promote additional actions, such as leaving a Google Review or visiting your store.
Use call-to-action (CTA) buttons to direct customers to specific web pages.
WHY are Thank You Emails Important?
Follow-up emails are essential for strengthening customer relationships and encouraging further engagement. With automated Thank You Emails, merchants can:
Build Customer Loyalty: Thank customers for their feedback and incentivize future purchases with personalized coupons.
Encourage Multi-Platform Reviews: Direct customers to leave reviews on external platforms, such as Google or Facebook, which can boost SEO and credibility.
Enhance Customer Experience: Provide a polished, thoughtful follow-up that reinforces a positive brand image.
Drive Repeat Business: Use coupons or “Shop Now” CTAs to bring customers back to your store.
Use Cases
Coupon Incentives for Product Reviews: Send a coupon to customers who leave a review, encouraging future purchases.
Google Review Promotion: After a customer submits a review on your site, the Thank You Email directs them to leave a second review on Google.
Experience Surveys: After a survey response, send a thank-you message with a "Shop Now" button to encourage immediate store visits.
Post-Sale Engagement: Use the Thank You Email to cross-promote new products or upcoming sales, keeping customers engaged beyond the review process.
How to Customize Thank You Emails
Follow these steps to create and personalize your Thank You Emails:
Access the Thank You Email Settings
From the Product Reviews menu, go to Campaigns > Thank You Email.
Enable the Thank You Email
Ensure the Enable Thank You Email checkbox is selected.
Customize the Layout Type and Email Trigger
Choose the layout type based on the action triggering the email:
After a Review Submission
After an Experience Survey Submission
Use the "Only Send for" dropdown to select specific events or collectors. For surveys, you can choose to send the email for all collector submissions or specific collectors.
Edit Email Content
Customize the subject line, body, and signature.
Set a delay time for when the email should be sent (e.g., immediately after review or survey submission).
Email Customization Tools
Use the rich text editor toolbar at the top of the body field to format your message:
Bold, italic, or underline text
Ordered or unordered lists
Link insertion to direct customers to other sites
Image insertion to include product photos or logos
On the right side of the screen, you can preview exactly how the email will appear in your customers’ inboxes.
Adding Coupons to Thank You Emails
Enable Coupons: If you’ve set up coupons for review events, they’ll be included automatically in the email.
Personalize the Coupon Message: Customize the email to explain the coupon and encourage customers to redeem it.
Use CTAs to Drive Traffic: Include a call-to-action button (e.g., "Shop Now") to bring customers back to your store.
Setting Up Thank You Emails for Experience Surveys
Enable the Thank You Email and choose “Complete an Experience Survey” from the Layout Type dropdown.
Select a collector or choose “All” to send the email for every collector submission.
Use the Call-to-Action (CTA) button to direct customers to a relevant page—such as your store.
Promoting Other Channels via Thank You Emails
If you’re not using coupons, you can still leverage the Thank You Email to promote additional actions.
How to Use CTAs Effectively
Ask for a Google Review: Encourage customers to leave the same review on Google, increasing your online presence.
Promote Your Facebook Page: Link the CTA to your business’s Facebook page and ask customers to share their review.
Bring Customers Back to Your Store: Use the "Shop Now" button to redirect customers to your online store or a sales page.
To customize the button text, update it to reflect where it will link (e.g., “Leave a Google Review” or “Explore New Products”).
Example of a Thank You Email Flow
Customer submits a product review.
The Thank You Email is automatically triggered, delivering:
A thank-you message
A coupon code for future purchases
A CTA button prompting the customer to leave a Google Review.
The customer receives the email and clicks the Shop Now button to visit your store and explore new products.
Thank You Emails without Coupons
If you'd simply like to use the Thank You Email to send a message of thanks, Enable the emails and edit the Layout Types with your thank you message.
If you'd like to ask customers to take an additional action e.g. review you on Facebook or review you on Google, you can also use the email to make that request and use the Shop Now button settings to link to the page you're seeking additional reviews on. Edit the button text to indicate where it will link.
Need Help?
If you have questions or need assistance setting up Thank You Emails, contact our support team:
Live Chat: Available via the RaveCapture app
Email: support@ravecapture.com