Overview
Email Upsells allow you to showcase up to three products at the bottom of your outgoing RaveCapture emails. You can feature your best sellers, most-reviewed items, or hand-pick specific products for promotion. This feature helps turn routine review-related emails into high-conversion opportunities.
Availability: Power Plan and above
Why Use Email Upsells?
Boost Repeat Purchases: Reinforce product discovery after key customer actions like submitting a review.
Leverage Merchandising Moments: Highlight promotional or seasonal products.
Stay Relevant: Dynamically update best sellers and top-rated items.
Accessing Email Upsells
Go to: Campaigns > Email Upsells
This single-page interface allows for complete customization.
Step 1: Enable and Customize Display Settings
At the top of the page:
Enable Email Upsells via the checkbox.
Customize the Title (e.g., "Items You May Like").
Title Color and Alignment: Choose colors and layout that match your brand.
Frame Color: Defines the border around product thumbnails.
Currency: Select your store's currency.
Price Display: Show/hide product prices.
Review Count Display: Show/hide product review counts.
Live preview is available to the right of the configuration panel. Click Save to apply changes and update the preview.
Step 2: Choose Product Selection Mode
You can promote up to three products using one of the following modes:
Best Selling – Dynamically updates with your top-selling products.
Most Reviewed – Dynamically shows your most-reviewed items.
Least Reviewed – Useful for spotlighting underexposed products.
Custom Selection – Manually choose specific products to display (remains static).
All product data (images, names, prices, reviews) is pulled from your Product Library. Dynamic modes update in real time.
Step 3: Select Eligible Email Types
Choose which email types will include the upsell section:
Product Review Request
Company Review Request
Product Question
Product Answer
Review Response
Thank You Email
Tip: Enabling upsells in more email types maximizes customer exposure and drives higher conversion potential.
Examples
Scenario | How Email Upsells Help |
Running a seasonal promo | Feature sale items using Custom Selection |
Product B becomes new best-seller | Automatically replaces Product A if using "Best Selling" |
Upsells enabled in Thank You Emails | Recently engaged customers see new product ideas |
Best Practices
Use Best Selling or Most Reviewed to automate content and minimize upkeep.
Switch to Custom for full control during campaigns.
Always preview and save before enabling changes.
Combine with Thank You Email coupons for stronger post-review conversion.
Limitations & Notes
No analytics or click-tracking is currently available.
Upsells pull product data directly from the Product Library. Ensure your listings are complete and accurate.
Design is not customizable beyond the available visual settings.
Need help configuring Email Upsells? Contact our support team via Live Chat or at support@ravecapture.com