Overview
Coupons in RaveCapture allow merchants to incentivize valuable customer actions like submitting reviews, uploading visuals, completing surveys, or sharing on social media. These rewards help increase review volume, generate user-generated content (UGC), and boost repeat purchases.
RaveCapture supports two types of coupons:
Static: All recipients receive the same code (e.g., SAVE10).
Dynamic: Each recipient receives a unique, one-time-use code from an uploaded CSV file.
Coupons are available starting on the Power Plan.
Why Use Coupons?
Coupons are a proven way to:
Drive Repeat Purchases: Encourage customers to return with personalized discounts.
Boost Review Quantity & Quality: Offer higher incentives for higher-value actions like photo/video reviews.
Increase UGC: Grow your visual content library by incentivizing uploads.
Support Loyalty & Engagement: Reward survey completions and social shares.
Creating a Coupon
To get started:
1. Navigate to Campaigns > Coupons > New Coupon.
2. Select the triggering action, such as:
Writing a review
Writing a review with photo/video
Viewing the profile page
Sharing on social media (only applies if the share button is clicked)
Completing an Experience Survey (optionally specify a specific survey)
Pro Tip: Offer tiered incentives based on effort (e.g., 10% off for a review, 15% off for a photo review).
3. Choose the coupon type:
Static: Enter a single coupon code.
Dynamic: Upload a CSV of unique codes (one per row). Codes are matched one-to-one with recipients and cannot be reused.
Users will receive an email if the dynamic code list runs out. No fallback is shown to customers.
4. Set an optional expiration:
Rolling Expiration: Expires X days after issuance (e.g., 30 days after the review is submitted).
Fixed Expiration: Expires on a specific calendar date.
No Expiration: Coupon remains valid indefinitely.
Note: RaveCapture does not enforce expiration logic. Coupons are still shown even if technically expired.
5. Save the coupon.
Coupon Delivery
Coupons are displayed in two places:
Thank You Page: Immediately after a customer completes a qualifying action (for reviews only).
Thank You Email: Sent post-engagement and must be enabled in Campaigns > Thank You Email.
Survey-based actions do not trigger the Thank You Page and must use the Thank You Email.
Social Sharing coupons are only shown if the share button is clicked, and only appear in the Thank You Email.
To configure email display:
Go to Campaigns > Thank You Email.
Select your layout.
Enable coupon display and customize the messaging.
Optional: Restrict to high ratings (e.g., 4★ and above).
Prioritization Logic
If multiple coupons match the same event (e.g., two "review with photo" coupons), RaveCapture will only send the most recently created coupon.
If a customer completes two different types of actions (e.g., a product review and a survey), each action can trigger its own coupon independently.
Only one coupon is sent per action, per submission.
Managing Coupons
All active and past coupons can be viewed under Campaigns > Coupons > Existing Coupons.
Key features:
Sent Codes (Dynamic only): View which codes were sent to which customers.
Search & Filter: Filter by action, customer email, date, or code.
CSV Export: Download coupon performance data.
Edit or Delete coupons as needed.
Best Practices
Match reward value to the effort of the action.
Use rolling expiration to create urgency.
Combine coupons with Email Upsells for stronger conversion.
Preview your Thank You Email to ensure proper layout and branding.
Regularly check dynamic code inventory.
Limitations & Notes
Coupons are not shown via SMS or other external channels.
Redemption tracking is not available in RaveCapture.
Dynamic coupons cannot be reused or re-sent once claimed.
Expired coupons may still display unless manually removed or replaced.
For assistance with coupon configuration or campaign strategy, reach out via Live Chat or email us at support@ravecapture.com.