Overview
One of the best ways to start a conversation with prospective customers early on is with the Community Q&A feature. This feature allows prospective customers to ask a product question directly on your website. As the store owner, you can easily respond to their question and display the content on the website.
The Q&A section now becomes more of a frequently asked questions area, helping even more customers see possible answers to their questions.
WHY the Community Q&A Feature is Important
The Community Q&A feature can significantly improve customer engagement and boost sales. By allowing prospective customers to ask product-specific questions directly on your website, you're building trust and demonstrating transparency. Publicly answering common questions also builds a self-sustaining FAQ section, reducing the need for customer service interventions. It provides potential customers with the answers they need to make informed purchasing decisions quickly, thereby lowering barriers to conversion. Additionally, displaying relevant Q&A content adds SEO value by creating fresh, keyword-rich content that can drive more traffic to your store.
Getting Started with Community Q&A
To start using Q&A on your product pages, follow these steps:
Enable Q&A:
Navigate to Display Widgets > Review Display Widget > Product Q&A > Settings tab
Click "Enable - Product Q&A"
Enter the name that should appear with your response (e.g., "Store Owner")
After enabling Q&A, a button called "Ask a Question" will appear above your product review widget. When customers click on this, they need to enter their Question Text, Name, and Email Address. We’ll send an email to verify the legitimacy of the question.
Managing Questions and Answers
The Q&A section includes three key tabs, allowing you to manage your incoming questions and answers effectively:
Questions Tab
Published: Contains all the questions that have already been published on your website.
Pending Review: Displays questions that are still unpublished. You can review them and click the "Answer" button to respond, then click Publish to make them visible on your site.
Flagged: Any inappropriate, irrelevant, or spam-related questions are shown here for review.
Import Tab
Import Q&A Content: You can import your own questions and answers, allowing you to build a robust FAQ section. This can help your site address common concerns quickly. You can also upload FAQs to display in our new FAQ Widget. For importing, download our sample file to match the format needed.
Product FAQ Widget
The Product FAQ Widget enables you to showcase frequently asked questions in a dedicated widget on your site. This makes it easier for customers to find answers without navigating away from the product page.
To add or remove questions from the FAQ Widget, simply use the FAQ button located under your Q&A questions.
You can find more information on how to set up and customize the Product FAQ Widget here.
Use Cases for the Community Q&A Feature
Addressing Pre-Purchase Concerns for High-Value Items: If you're selling high-end or complex products like electronics or luxury goods, customers may hesitate before purchasing due to lack of product knowledge. With Community Q&A, prospective buyers can ask detailed questions, such as warranty details or setup instructions. By publicly answering these questions, you're helping to remove the friction that often comes with high-value purchases.
Reducing Support Workload for Popular Products: For stores that sell frequently asked-about items (e.g., apparel, skincare, or gadgets), the Community Q&A feature can serve as an automatic FAQ page. Instead of answering the same question multiple times via email or phone, you can respond once on the product page. Future visitors can then view these answers, which reduces repetitive support tickets and enhances user experience.
Enhancing Buyer Confidence in Niche or Custom Products: If you specialize in niche or customized products, customers may have questions about materials, customization options, or shipping times. By engaging with these customers through Q&A, you're building a community where users can share their experiences, thus reinforcing your product's value and trustworthiness in the eyes of potential buyers.
Improving Customer Education for New Product Launches: For newly launched products, there will naturally be more curiosity and uncertainty. Community Q&A helps educate customers about your new offerings. Answering these questions in real-time ensures your audience feels informed and excited about trying something new.
Have a question or need support in getting started with Community Q&A?
Please contact our support team via our live chat or support@ravecapture.com