Why Adding Product Reviews to Google Shopping Ads Matters
Integrating your RaveCapture Product Reviews into Google Shopping Ads (PSLAs) is crucial for standing out in a competitive market. Here’s why:
Increase Click-Through Rates (CTR): Ads with review stars are more eye-catching and are proven to drive more clicks.
Build Trust at First Sight: Reviews in your ads show potential customers that others have had a positive experience with your products, leading to increased confidence and trust.
Boost Conversions: By displaying social proof directly in the ad, customers are more likely to complete purchases.
Quick Feed Approval: RaveCapture simplifies the process with feeds typically approved within 24 hours, meaning you can start showcasing your reviews right away.
Requirements
To display your reviews in Google Shopping, you’ll need to meet the following requirements:
At least 100 product reviews overall.
Each product must have at least 3 reviews to display star ratings.
Complete product information: titles, prices, links, SKUs/IDs (minimum required: SKU, but adding MPN or GTIN increases approval chances).
Manual approval by the Google Shopping team.
Note:
Google requires every review you've collected to be included in the feed. You cannot select only 5-star reviews.
Additionally, general comments like "fast shipping" may result in feed rejection. Ensure your reviews include product-specific feedback.
If you encounter issues with review quality, use the Report > Google Shopping option to prevent these types of reviews from being submitted.
Step 1: Generate Shopping Feed
Within your RaveCapture account click on Review Management > Google Shopping Ads. This will generate the full product review feed you need to submit to Google.
Step 2: Create a Google Merchant Center Account
You’ll need a Google Merchant Account to upload your XML feed and display reviews in Google Shopping ads.
If you don’t have an account, create one here.
Once logged in, click on the Product Reviews tab. If you don’t see this tab, proceed to Step 3.
Step 3: Request a Product Review feed
If your Merchant Center account doesn’t have the Product Reviews tab, you’ll need to apply for it by filling out the Product Ratings interest form. Select "No" for the question "Do you work with an approved third-party reviews aggregator?" (You will be submitting the XML feed directly in your merchant center).
Complete the rest of the form with your merchant details.
Step 4: Submit the RaveCapture Product Feed XML in Google Merchant Center
Now that you’ve added the Product Reviews tab to your account, follow these steps:
Sign in to your Merchant Center account.
Click Marketing in the navigation menu.
Click Product reviews.
Click Product Reviews Feeds to open the Feeds page.
Click the plus button on the Feeds page.
Name your feed "TrustSpot".
Choose an upload method.
Configure your feed options:
Mode: Standard
Type: Product Reviews
Feed Name: trustspot.io
Input method: Scheduled Fetches
Set up your fetch settings:
File Name: TrustSpot
Fetch Frequency: Daily
Fetch Time: 12:00 AM
File URL: (Copy this unique URL from the Google Shopping page in your RaveCapture account)
Lastly, click Save to complete the process.
If you have any questions, please reach out to our support team either via our live chat, or via email us at support@ravecapture.com