Overview
The Review Insights feature provides AI-driven analysis of customer reviews, helping merchants identify trends, customer sentiments, and recurring themes. By leveraging this data, merchants can optimize their product strategy to improve performance and address underperforming areas.
This guide walks you through how to use Review Insights effectively.
Why Review Insights Matter
Review Insights empowers merchants to:
✅ Spot emerging trends – Identify products experiencing significant positive or negative review changes.
✅ Capitalize on opportunities – Double down on top-performing products based on customer feedback.
✅ Address problem areas – React to underperforming products before they impact business performance.
Use Cases
Seasonal Product Tracking – Identify which products gain popularity during sales periods (e.g., Black Friday, Holidays).
Product Line Optimization – Improve or phase out low-performing products based on customer feedback.
Customer-Driven Innovation – Use AI insights to understand what customers like and dislike about specific product features.
How to Use Review Insights
Step 1: Access Review Insights
Navigate to the Review Insights section from your dashboard.
Select a date range to analyze trends:
Last 7 days
Last 30 days
Last 3 months
Last 6 months
Last 12 months
Step 2: Fetch Review Data
Click "Fetch Data" to generate insights for the selected time period.
If you refresh the page, the system will display cached data instead of reloading insights.
Understanding Review Insights Data
1. Highlights: Product Trends & Performance
After fetching data, you’ll see insights on trending products:
Top 3 Products with Positive Trends – Products with a notable increase in their average review ratings.
Top 3 Products with Negative Trends – Products with a decline in review ratings.
Each product card displays:
✅ Product Name
✅ Average Review Rating for the selected period
✅ Change in Rating (Increase or Decrease)
💡 Actionable Step: Click “See What’s Working” or “What Needs Work” to open a detailed analysis drawer, which includes:
Customer Sentiment Summary – AI-driven analysis of positive and negative feedback.
Opportunities Section – Actionable insights to improve or promote products.
Recent Reviews – Displays the latest three reviews for further insights.
2. Trending Themes
The Trending Themes section categorizes product reviews into key parent themes, making it easier to understand customer feedback at scale.
🔹 Keyword Chart – Highlights frequently mentioned keywords within each theme to provide deeper insights into customer concerns.
💡 Actionable Step: Use trending themes to:
Identify recurring issues (e.g., sizing problems, durability concerns).
Recognize common positive feedback (e.g., loved features, excellent value).
Adjust product descriptions, FAQs, and marketing based on common customer feedback.
3. Sentiment Analysis: Visual Breakdown of Customer Reviews
The Sentiment Analysis section displays a hollow pie chart (donut chart), categorizing reviews into:
🟢 Positive Reviews (4-5 stars)
🟡 Neutral Reviews (3 stars)
🔴 Negative Reviews (1-2 stars)
💡 Actionable Step:
Identify pain points based on negative feedback.
Recognize product strengths from positive reviews.
Track sentiment trends over time to measure product improvement efforts.
Each category also displays exact review counts, making it easy to quantify customer sentiment.
4. Trends: Deeper Product Performance Analysis
This section provides an overall trend analysis of how products are performing based on historical review data.
💡 Actionable Step: Use these insights to:
Identify consistent top-performing products.
Pinpoint products with gradual declines in customer satisfaction.
Compare performance across different timeframes.
Customization Options for Review Insights
🔹 Adjust Date Ranges – Capture review trends over different time scales.
🔹 Exclude Reported Reviews – Automatically remove flagged reviews from analysis.
🔹 Sort & Search Products – Filter product performance insights by name or rating trends.
💡 Use Case: Sort products by rating change to quickly find those needing urgent attention.
Final Thoughts
With Review Insights, merchants can make data-driven decisions to:
✅ Improve product performance
✅ Enhance customer experience
✅ React proactively to product trends
Start leveraging these insights today to optimize your product strategy! 🚀
Level Up Your Review Management Strategy
Book a free 30-minute call with our team to go over your review insights and learn how top brands are leveraging customer feedback.
Have a question or need support, contact our team via the live chat or at support@ravecapture.com